The peeps are representin'

As I was searching for a gumbo recipe to veganize, I found something quite unlikely: Moby in a series of cooking video clips on Epicurious. For those of you who are not famillar with Moby, he is a vegan recording artist and restauranteur extraordinaire (he co-owns the Teany restaurant in New York city) known for his electronic music that has been licenced out for use in many a TV ad.

Last year, the Conde Nast publication Bon Appetit (Conde Nast is the same company that owns Epicurious) made a move toward publishing more vegan recipes, and this was news because Bon Appetit has long been known as being very much a meat-oriented publication. Seeing clips of Moby on the Epicurious website was quite a funny thing because it wasn't something I expected to stumble across on that particular website. That said, I think it is also an intriguing move that has me wondering what the people behind Epicurious are thinking. The journalist in me wonders if it's a marketing move designed to appeal to a wider audience of consumers, or if it is a move toward genuine recognition of the importance and healthiness of a plant-based diet. The clips include a segment on "Vegan Philosophy and Lifestyle", which I really think could have been done much better -- it really missed the mark on the joys of vegan food. But whatever Epicurious' motives may be, check out the clips and, if you have a moment, drop the folks at Epicurious line and let 'em know what you think:

Moby Does Epicurious